Aftermarket firm Denso is poised to expand its distribution with a special ‘stock support initiative’, meaning installers will soon have even more Denso tech readily to hand.

The new initiative has been introduced to arm factors with the firm’s fastest moving stock, as Paul Payne, manager at Denso Aftermarket Sales UK, explains: “It is vital that distributors have the stock that matters. Our new promotion will ensure that those products that deliver volume and profit potential will be widely available – helping both installers and distributors to build their business in the most time efficient and cost effective way.” As part of the plan, installers will be able to benefit from the increased availability of five of Denso’s fast-moving, OE quality part programmes. Products set to be made more widely available to installers include spark plugs, lambda sensors, cabin air filters, glow plugs, wiper blades, starters, alternators and A/C components all of which will be available to technicians via their local Denso stockist.

Paul Payne added: “Installers have a vital role to play in ensuring the continued performance, reliability and on-road safety of their customers’ vehicles. It is also essential that they offer the parts and level of service that will build long term customer relationships. We believe that we can help them achieve this by placing at their fingertips one of the most respected and proven product programmes on the market – ultimately helping them to pass on the benefits to their customers for a more profitable year ahead.”